Soul App | Mysite

A Soul of Fun

Commercial for Soul App

Soul App is one of the leading social networking applications in China among Gen Z. Soul was designed to encourage self-expression of diverse, rich and authentic content among Gen Z users. It aims to build a virtual playground for users to socialize, connect, and maintain relationships online.

Concept

Slogan

Emotion

Art Direction

A Soul of Fun

Vibrant

Y2K

Logline

This video uses a metaphor, comparing the world to a big arcade and the young souls to marbles within it, to express Soul App’s brand message of “share, explore, create, community” to Gen Z users.

Mood Board

Palette

Element

Storyboard

In the revised storyboard, I finalized four concepts: using a Newton’s cradle to represent content sharing between users, 3D pinball game to express a spirit of exploration and adventure, a bubble machine representing creativity and user-generated content (UGC), and a whale silhouette to symbolize harmonious atmosphere within the online community.

Style Frames