.......Angie wang
PSA for
The Autism Society of America (ASA) was founded in 1965 by Bernard Rimland together with Ruth C. Sullivan and a small group of other parents of children with autism. The ASA's stated goal is to increase public awareness about autism and the day-to-day issues faced by autistic people as well as their families and the professionals with whom they interact. In 2021, the ASA launched a new brand including a logo consisting of multicolor lines forming a fabric with a new slogan, "The Connection Is You".
Concept
The main concept of this film draws inspiration from the Autism Society's brand message, which emphasizes "lines" and "connections." Individuals on the autism spectrum often face significant challenges in social interactions, finding it especially difficult to build essential personal and social support networks.
Voiceover
The main concept of this film draws inspiration from the Autism Society's brand message, which emphasizes "lines" and "connections." Individuals on the autism spectrum often face significant challenges in social interactions, finding it especially difficult to build essential personal and social support networks.
Based on the characteristics of the autism spectrum, I chose a relatively calm and inorganic neutral voiceover. Additionally, I composed the soundtrack with piano, aligning it with the three-part structure of the script. Lonely at first, then hopeful.
As we’re in the society, we cry, laugh, and establish bonds with others. However, for people on the spectrum, they might find it challenging to keep up with the ebb and flow of emotions. They want to build a connection, but it slips away.
What if we could reach out our hand and wait one more second for them to connect…Or, we connect them.
In Autism Society, we empower everyone in the community with the resources needed to live fully. With every effort to understand and every moment you give, you are the bridge to a more inclusive world.
Join us, and help us reach out. Because every connection, means infinity. And now, the connection is YOU.
Moodboard
Style Frames
